This year will mark 400 years since the death of the worlds greatest playwright, William Shakespeare. Whether you’re a lover of theatre and literature or not, it’d be pretty difficult to forget his work. But just to make sure we definitely don’t, Selfridges have collaborated with some of the top designers of the moment to fuse the worlds of theatre and fashion together, creating Shakespeare reFASHIONed. It’s going to be an almighty collaboration, so I hope you’re ready for one the biggest explosions of creativity you’ve ever seen!
As per usual Selfridges never do anything by halves they aim to educate, entertain and satisfy our cravings for retail therapy. Over the next few weeks Selfridges will be living up to their reputation, working alongside 120 different fashion/beauty/lifestyle brands to present ACT 1 of the life of William Shakespeare.
What is the most Shakespeare thing you can think of?? A theatre…obviously!
There will be a reFASHIONed theatre in store showing a modern adaptation of one of Shakespeare’s most famous plays, Much Ado About Nothing. Put on by The Faction theatre company, the play will bring Shakespeare’s world into the 21st century, adjusting it to everyones palette not just lovers of the classics. As an actress-meets-fashion blogger this is the actual dream for me…I can go shopping AND watch a play in the same place?! Call me a fashion-theatre geek but this is WAY better than homemade carrot cake (which I adore)!
Of course no Selfridges takeover is complete without the windows. You have not lived your life to the full without taking at least one cheesy tourist photo outside a Selfridges window display. Oh, and obviously you must then upload it to Instagram because if it’s not on Instagram it didn’t happen.
For the Shakespeare theme you should be expecting big things. Each designer has taken on their favourite Shakespearian play and designed an entire window around their interpretation of it!
Here’s a few of my favourites:
Erdem’s A Midsummer Nights Dream
Erdem has captured the world of the fairies perfectly, using a whirlwind of technicolour flowers to create a real delicate feminine feel, which is also kind of trippy hippie at the same time!
Of course we couldn’t mention Shakespeare without Romeo and Juliet. Christopher Kane’s world of Juliet is both romantic yet deadly. The red petals kind of remind me of one of my favourite films, American Beauty. I don’t think Kane intended this, but for me it certainly adds a slightly interestingly odd feeling to the display.
You may find it a little repetitive going back to Midsummer, but it is my favourite Shakespearian play so I couldn’t not mention it again. A Midsummer Nights Dream by Alexander McQueen (rhyme intended) was the most captivating window for me. When I look at this I see perfect depiction of Titania, Queen of the fairies. The window commands authority, power and is utterly mesmerising. The deep blues, purples and golds give off a darker more underworld feel, showing that the forest is both a sinister and magical place!
These window designs are genius, not just because they’re pretty damn easy on the eye, but also because they portray all the different ways in which a Shakespeare piece can be interpreted. For those that love fashion but don’t quite get theatre, this is a great way of opening their eyes to it in a way they will relate to!
For lovers of the classics there’s also Shakespeare Performed. A series of Shakespeare readings from some of RADA’s greatest talents. For those of us whose taste buds are more attuned to the modern world, there’s Shakespeare ReCITED. The most recent video is from lyricist Rejjie Snow, reciting a piece of poetry alongside a set by DJ Skinny Macho. This is originality at its best, bringing Shakespeare into the modern world be mixing poetry and dance music!
From Minion style Shakespeare phone cases by Skinny Dip that might be for the more jovial Shakespearian characters, to delicate floral dresses by Cavali that truly represent the romance of his work. You can shop all of Selfridges Shakespearian world in store and online, and feel like a character in one of his iconic plays. For me it’s Titania all the way, so I think McQueen and Erdem will be my go to!
Fashion is extremely important to theatre, the clothing a character wears speaks volumes about them. Bringing Shakespeare’s world into modern times is the perfect way to celebrate this strong bond and bring the theatre from the stage on to the catwalk!